Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Qurate Retail Group has restructured its organization and launched a new business unit focused on livestreaming as it looks to "accelerate its leadership in video commerce." The new structure is designed to strengthen differentiation between QVC and HSN by giving each brand's team direct control over its own merchandising, planning and programming, brand marketing, broadcast